5 STRATEGIES TO IMPROVE YOUR DISPLAY ADS RIGHT NOW.

Social Media is about trial and error. Testing, validating and iterating display ads can be tedious — so much so that it’s easy to keep pushing that project deeper into your To Do pile. Don’t let procrastination get the best of you, or your business. Address the issue right away and start making money TODAY.

We bring you our top 5 strategies that you can take this very moment to optimize the performance of your ads:

1 -NOT ALL AD SIZES ARE CREATED EQUAL.

This might sound obvious to you, but sometimes tend to forget. In fact, the medium rectangle (300×250) and the leaderboard (728×90) together make up for nearly a third of all ad impressions. These ad sizes are the ones most likely to earn you a return on your ad spend.

Steps to take:

  • Take inventory of what ads you’re buying and where they are placed.
  • Try upgrading to above-the-fold medium rectangles or leaderboards one at a time.
  • Calculate whether the difference — if there is one — justifies the return on investment.

2 -UNDERSTAND WHAT COLORS MEAN TO PEOPLE

The first thing people see that catches their attention is the image. Meaning color selection is often a red herring when it comes to conversion optimization. Countless words have been written about how yellow communicates feelings of warmth and happiness, and blue connotes trustworthiness. Now, follows theses steps to get higher conversion… (Until here, then they sign up to get the rest)

Steps to take:

  • Test a different dominant color for an individual ad to see whether it makes a difference.
  • Think about a color that resonates with your message, but don’t overthink it.
  • Make sure your call to action still stands out. Here is a handy color reference guide if you plan to do the design work yourself.

3 -MAKE YOUR CALL TO ACTION SHORT AND DIRECT

It is important for marketers to optimize their click-throughs to make their CTAs stand out and demand action.

If you don’t (or can’t) have your CTA in a button format, make sure it’s a different color to help it draw the eye of your audience. Keep the CTA short and sweet and be direct, for example ‘Shop Now,’ ‘Buy Now,’ ‘Sign Up,’ or ‘Learn More.’”

Of course, each of those CTAs encourages the viewer to take a different action. That action must align with whatever is you are focusing on.

“Sign Up” and “Get Your Free Ebook” could deliver users to the same page, but one might outperform the other.

Steps to take:

  • Split test CTAs that are remarkably different.
  • Narrow in and split test top-performing CTAs with one that is subtly different.

4 -MAINTAIN THE SCENT FROM AD TO LANDING PAGE

Keep it all the same, have alignment between your ad and your page. If you optimize for click-throughs, the landing page on the other side of the click needs to match the scent the ad lays down.

Steps to take:

  • Make sure your ad copy matches your landing page copy.
  • Make sure the ad’s message aligns with the landing page’s central message.
  • Finally, make sure the designs align.

5 -SEE WHAT YOUR COMPETITORS ARE DOING

This is very important. It is always easier to see what your competitor is doing and do it better. There are several free and paid tools that essentially allow you to spy on your competition to see where they advertise and what idea they are testing:

By now you should be an expert. If you want more send you your feedback to -> (email)

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