Google AdWords: A How ­To for Beginners

AdWords is a wonderful marketing and advertising resource that helps you to get your business found in the top results on Google, and you only pay for the service if a potential customer clicks on your ad. Here’s a brief guide to setting up and using Google’s AdWords Service.

1. Create an Adwords Login and Account

To start, you need to setup your AdWords account by providing a valid email address and a password. Click “Start now” to punch in your information and open an account. I highly recommend setting up a Google account if you haven’t got one already and using the e­mail from that account. This will let you sign in to your account and check out how your ads are performing.

 

2. Choose a specific region

Where do you do business? Are you local? Nationwide? Global? Choose on the map where you want your ads to appear. Start by clicking on “Create your first campaign”, and select the region on the map for your first ad campaign. If you need to update the language or keep your ad strictly local, click Campaign Settings and Audience to change your targeted location.

3. Select a daily spending budget

One of the best features of Google AdWords is that you can limit how much you spend daily on each of your ads. Since you only pay when you get clicks, your ad will stop posting once your budget is met. You just can’t get more cost­effective advertising than that. To set your budget, click on “Bidding and budget” and enter a daily amount you are willing to spend. As to what that amount should be, try starting out at $5­$10 per day, and then if you’re happy with the results you are getting you can increase the amount.

4. Set price per click

While you are in the “Bidding and Budget” settings, select “Automatic bidding”. This allows the AdWords system to automatically bring you the most clicks for your budgeted amount. If you want to control your spend­per­click, you can create a set cost­per­click limit, and then make adjustments yourself based on your campaign’s performance. What you pay per click should largely be determined by how much profit each new customer or sale brings in for your business.

5. Make your ads

Crafting solid and effective ads is important, but it doesn’t have to be difficult. You want ads that say how you are different from your competition, create a call to action for your buyers, possess effective keywords, and make sure you create several versions of ads to vary and test their effectiveness.

6. Choose your keywords

Picking the right keywords is essential. I recommend doing research on just on selecting keywords before putting your ads into play.

7. Enter your billing information

Plug in the method you want to use for payment.

8. If everything is in place, pat yourself on the back. Your ads are running!

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