Maintaining an online presence is quickly becoming a vital part of doing business these days. Your website serves as a virtual representation of your company and the product or service you provide to a target market audience. It is often the first point of contact with a potential customer as a majority of consumers head online to research a company before reaching out to make physical contact with that company.
Once a potential customer arrives at your website doorstep, you must do everything in your power to capitalize on that arrival by working to convert the new visitor into a loyal customer. Engaging in digital marketing promotions is the ideal way to make this happen. Take a look at several key practices you should work on putting into place today.
Search Engine Optimization
Search engine optimization is an effective way to increase the reach your brand has into a target market segment. The process starts by strategically placing industry relevant keywords in the content of your website pages. The presence of these keywords catches the attention of search engines such as Google or Bing.
As your target market customers search for these same keywords, search engines identify your site as a match. You receive a higher placement on search results pages as a result, which works to increase your exposure to a new market segment. There are two main types of SEO practice.
- On-Page SEO
The practice of having keyword rich content on websites, Meta tags, page descriptions and website URL addresses.
- Off-Page SEO
The practice of publishing keyword rich content on industry relevant websites other than your site. Content takes the form of blog posts, articles, videos and social media activity.
Social Media Optimization
Social media optimization provides you with an opportunity to interact with your target market audience on a casual, friendly level. You can provide behind-the-scenes looks into the daily operations of your business on Instagram. Hold a question and answer session on a Google+ Hangout live video feed.
Identify a concern weighing on the mind of your customers by taking part in a hashtag (#) relevant conversation on Twitter. Post a video to Facebook showing how to use your product in a unique way. The key to social media optimization is to be social and give your customers a reason to engage with the content that you share through your social media channels.
You may find the practice of digital marketing to promote your business to be confusing or overwhelming. AddsPro is here to help by offering you a seat in our upcoming webinar event. Click here and sign up today!