The Trick To Mobile Ads

Mobile advertising is increasing over the years. As more consumers spend via their cellular device companies need to create more mobile friendly ads.

Here’s a list of ads that work great on mobile.

1. Maps

What is interesting about mobility isn’t that we’re moving, but that we’re making decisions about what to buy, where to go, how to get there and a myriad of other things. No other medium is so often used at a time when we make selections.

Read more

4 Key Strategies to Keep Your Top Employess

If you are a business owner you know how important it is to keep your top employees. Sometimes you might not know what your employees need to stay loyal to your company. Retention of key employees is critical for company culture and long-term success.

But with the economy on the mend, private sector quits are in the rise. People are growing more confident in the job market as more opportunities open up. And companies, in turn, are prioritizing retaining their top talent and looking for effective ways to keep their best employees happy.

Read more

5 Tips for Understanding Search Engine Optimization

Any good business person in this modern age of digital news, media, and social interactions, understands that without a solid internet presence, your company is doomed. Most people don’t search through their local yellow pages for business listings anymore. When was the last time you even saw a physical phonebook? There are many ways to insure a strong online presence. One important phrase you need to remember is: Search Engine Optimization, or the acronym SEO. Search Engine Optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Or, “how to get as many visitors as you can by making sure that your site appears high in the search return rankings.” Here a few quick tips to get you started on increasing your site’s traffic. Read more

Color Me Impressed: Colors in Social Media

When it comes to marketing and advertising, there is always more to a successful ad campaign than meets the eye. Whether it’s hidden symbolism in logos (ever wonder why Amazon has an arrow pointing from the A to the Z?) or a dynamic use of color, the best marketing involves a dash of psychology along with all of the other elements that go into a major campaign. Today, however, we’ll be discussing how to use color to help your social media advertising really pop.


Visual Elements are King

The goal with social media is to connect with your consumers as well as create brand awareness by starting a conversation about your business. The most successful ad campaigns have gone viral and transcended traditional marketing to become something more. To help you achieve this effect, you will need to use visual aids. This is where color can really shine.

Read more

Trick For The Perfect Performance Base Campaign

Performance based advertising is rapidly increasing in popularity as companies look for ways to increase their brand awareness while managing to stay within their financial marketing budget. In this form of advertising, you will only pay for the advertisements that produce measurable results. Modern technology makes it easier for you to track the results of a campaign. As the campaign progresses, you know how it performs and if your market segment is responding to the advertisements you create.


Why You Should Consider It

As a company, your biggest obstacle in dealing with the world of consumers is increasing the circle of individuals that have a baseline recognition of your brand. The competition within your industry is fierce and the battle for consumer attention can carry on for an extensive period of time.

Read more


Every marketing campaign has one goal in mind behind all the glitz, glamour, and graphic design: Return On Investment. Advertising or marketing campaigns are only as good as the minimal amount they cut into profit. Using Facebook statistics, any business can verify which ad campaigns have the highest ROI and re-rerun what is most successful. This maximizes the value of advertising dollars spent based on social statistics that show customers following through to a purchase. In many ways, social ROI is a strong indicator of financial ROI There are numerous social statistics to track, but here are the most important ones:

Read more


This year, online statistics portal Statista reported that 78 percent of U.S. Americans had an active social account. With this many people engaged in social media, it is crucial that you are using this popular medium to generate your leads. If your company is new to social media or you are just looking for a few pointers, heed these tips and watch your leads increase.


Get leads through Facebook

There are numerous methods that you can use to get leads through Facebook. First, get new potential customers to “like” your page by providing engaging content that they can use. After they are hooked, reel them in.

Read more


Maintaining an online presence is quickly becoming a vital part of doing business these days. Your website serves as a virtual representation of your company and the product or service you provide to a target market audience. It is often the first point of contact with a potential customer as a majority of consumers head online to research a company before reaching out to make physical contact with that company.

Read more